Food Freedom

client

World

role

Book

recognition

year

2024

Project Launched

Objective

My goal in food freedom is to empower millions of eaters and business professionals to make better, more informed choices by improving access to healthier, sustainable, and personalized food options. Through my work with Journey Foods and other ventures, I focus on leveraging technology and data to address inefficiencies in the food system, ultimately striving for a world where individuals have greater control over the quality, nutrition, and sustainability of the foods they consume. By bridging the gap between science, technology, and the food industry, I aim to create solutions that benefit both consumers and businesses globally.

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Creative Process

Research: I dive deep into a business's values, competitors, and audience to align creative work with their brand.

Live Creation: I generate multiple innovative ideas on the spot, blending trends and unique insights for concept exploration.

Rapid Iteration: I quickly turn initial concepts into digital mockups to test feasibility and refine the solution.

Collaboration: I engage clients and stakeholders in iterative feedback loops to refine and enhance the project.

Execution: I translate the refined vision into high-quality digital designs using tools like Adobe and Figma.

Design: I ensure the final product aligns with both functional and aesthetic requirements across all mediums.

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Related Work

View All

Journey Foods

Data, Operations

Adult Science Fair

Community, Design